Senior PPC Manager / Media Buyer

Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 60 million monthly active users. Our portfolio includes such successful companies as Flo (global leader in female health), Simple (a nutrition and wellness app with over 15m downloads), Zing (personal fitness trainer), and more.
The rapid portfolio growth was fueled by the recently raised $100 million Series B round led by VNV Global, and the group’s revenue is currently sustainably growing 50% YoY.

Lovi is an all-in-one AI cosmetologist that helps people evaluate their skin conditions, select the appropriate skincare program, and follow it for the best results.

We’ve developed the iOS version of our app. Here are some key features:

• Personalized skin evaluations through a unique 12D skin analysis.
• Customized skincare programs based on cosmetic scanner and ingredient analysis, all scientifically backed.
• Daily personalized plan with specific actions to support the skincare journey.
• Ongoing guidance through the Lovi AI Assistant and a user-friendly tracker for monitoring progress and developing healthy habits.

As the Senior PPC Manager at Lovi, you will be a key player in our marketing department, responsible for devising and executing strategies to acquire new users for our application from web and app traffic. Your role will be vital in expanding our customer base, increasing brand visibility, and ensuring the continued success of our product.

Key Responsibilities:

• Strategy Development: Develop and execute comprehensive user acquisition strategies for our web and app platforms, encompassing various paid social channels and partnerships.
• Campaign Management: Oversee and optimize user acquisition campaigns, monitor performance, and make data-driven decisions to achieve key performance indicators (KPIs) such as conversion rates, ROI, and user retention.
• Budget Management: Responsible for managing the user acquisition budget efficiently, allocating resources across channels to maximize results and deliver strong ROI.
• Market Research: Conduct in-depth market research to identify emerging trends, competitor activities, and new opportunities to stay ahead of the curve.
• Collaboration: Collaborate with the creative and content teams to ensure marketing assets are optimized for different acquisition channels and resonate with the target audience.
• User Analytics: Utilize analytical tools and data insights to measure the effectiveness of campaigns, track user behaviour, and identify areas for improvement.
• A/B Testing: Implement A/B testing methodologies to optimize ad creatives, landing pages, and other elements of the user acquisition funnel.
• User Segmentation: Develop targeted user segmentation strategies to personalize marketing messages and enhance user engagement.
• Reporting and Insights: Regularly report on campaign performance and provide actionable insights to management and stakeholders.
• Stay Updated: Stay up-to-date with industry best practices, trends, and new technologies to continually improve user acquisition efforts.

Qualifications:

• Proven track record of successfully managing user acquisition campaigns and driving significant growth in web and app platforms.
• Strong analytical skills with experience in data-driven decision-making.
• Expertise in digital marketing channels such as Google, Bing, Yahoo, ASA etc.
• Familiarity with web and app analytics tools like Google Analytics, Amplitude, AppsFlyer or similar platforms.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Previous experience in a leadership or managerial role within user acquisition is preferred.
• Ability to thrive in a fast-paced, dynamic startup environment.
• Launched projects from scratch to $30K+ ad spend per day on Google ads (Search).
• Experience with budgets starting from 300k monthly.

Why work with us:

• A rare opportunity to launch a new big thing from scratch, not just continue some predecessors' work.
• The co-founders have vast experience and accomplishments in the industry. Therefore, working with such people closely is a great way to learn; moreover, their references might become a game-changer for any further career prospects.
• An opportunity to significantly change many people's lives by helping them achieve the appearance they want for themselves, richly increasing their life quality. We’re aiming at the whole worldwide market.
• Being a crucial member of the growth team is an excellent way to obtain decent knowledge and hands-on experience in various topics, from ML to dermatology.
• Joining the startup in the very early stage means an opportunity to take the maximum out of the employee stock ownership plan. Join us while we're still small and benefit from our growth!

Come be part of a fast-growing startup that is hungry for innovation and join our incredibly talented PM team to learn from and partner with!

Our current team:

The current team is pretty small: we have less than thirty team members. Most of our fellow colleagues are engineers — ML, backend, iOS, and web developers. The product team also includes several designers, analysts, product and content managers as well as UX researchers. We collaborate with many scientists to make sure our app is in line with the existing body of research.

Please join us in our adventure!

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