Marketing Design Lead

Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 60 million monthly active users. Our portfolio includes such successful companies as Flo (global leader in female health), Simple (a nutrition and wellness app with over 15m downloads), Zing (personal fitness trainer), and more.
The rapid portfolio growth was fueled by the recently raised $100 million Series B round led by VNV Global, and the group’s revenue is currently sustainably growing 50% YoY.

SIMPLE is a successful mobile product with over 15 million unique downloads, more than 300K 5-star reviews, and over 50% year-over-year revenue growth.
It offers judgment-free, gentle guidance toward balanced nutrition, a healthy relationship with food, and ultimately, improved health and well-being. Built with flexibility and convenience in mind, the app is a safe and supportive space to get actionable feedback, learn, and increase confidence. SIMPLE’s method is shaped by a global team of nutrition, behavior change, digital health, and medical experts. The journey is enhanced through Avo, a personal wellness assistant within the app that provides timely suggestions and real-time answers.
With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.

The Marketing Design Lead is a strategic leader responsible for defining and executing the visual identity and communication design of the marketing touch points. This pivotal role focuses on driving efficiency across all marketing channels, with a significant emphasis on optimizing performance marketing strategies to maximize user engagement and acquisition. This position will involve both design (60%) and project management (40%) and it will report to the VP of Marketing with functional manager Product Design Director, partnering closely with the marketing, growth and product teams.

Key Responsibilities

• Strategic Design Leadership: Direct the overall visual marketing strategy, ensuring alignment with the company’s growth objectives and market positioning.
• Performance Marketing Focus: Spearhead design initiatives that enhance and optimize marketing campaigns, particularly in digital and video advertising, to improve performance metrics.
• Collaboration and Influence: Work closely with marketing, growth, and product teams to integrate visual design seamlessly into broader marketing strategies.
• Innovation and Adaptation: Proactively identify and act on emerging trends in design and marketing to keep the brand at the forefront of innovation.
• Design Excellence: Maintain rigorous standards of design quality and consistency, ensuring that all creative outputs align with strategic marketing goals.

Requirements

• Experience: 6-10 years in a senior design role with a proven track record in brand and performance marketing.
• Expertise: Strong background in visual storytelling and performance-driven design, with a portfolio demonstrating past successes in significant campaigns.
• Leadership: Demonstrated ability to think strategically, lead a design team, and work collaboratively with senior management and cross-functional teams.
• Strategic Thinking: Skilled in planning and executing long-term strategies, with a keen ability to anticipate market trends and align them with company objectives.
• Communication: Excellent communication skills, capable of effectively articulating design vision and strategies to stakeholders at all levels.

Application Review Process:

1. CV and Portfolio Review
2. HR Screening
3. Technical Interview + Case Study
4. Test Assignment
5. Team Interview

Perks and Benefits:

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;
• In-office, and hybrid work opportunities;
• Relocation package (Cyprus);
• The equipment whatever you need to be happy and productive;
• A premium SIMPLE subscription;
• 21 days annual leave, plus bank holidays (those observed where you live);
• Support to learn English, should you need (or want) to;
• Flexible hours. We focus on your results, not how long you spend at your desk.

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