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Direct Marketing Executive
Nicosia, Cyprus•On-site
Full-time
marcus evans, founded in 1983, is a global business intelligence and event marketing company, with 49 offices in 20+ countries. Headquartered in the UK, we are rated in the top 20 UK companies for work/life balance.
Working across all industry sectors our Summits, Conferences and Online Events brands deliver innovative high-level content, networking and one-to-one meeting platforms that bring together key decision-makers on a truly global scale. Our client base is comprised of c-level executives from 98% of existing fortune 1000 companies, and are world leaders in a variety of industries, such as healthcare, legal, pharmaceutical, investments, energy, packaging etc.
We are looking for driven, enthusiastic and passionate professionals to join our Summits division and Marketing team as a Direct Marketing Executive with potential for personal growth and career opportunities. The position requires a thorough understanding of each event, vendor target market in particular, as well as executing direct email campaigns and communicating with top level business executives all over the world.
This is an in-person role located in our Nicosia office.
Key Responsibilities
- Understanding the Solution Provider target audience for each event in a diverse portfolio.
- Develop and implement strategic marketing plans for events to ensure alignment with business goals.
- Promoting our summits to potential solution providers by selecting data from our corporate database and generating interest through direct marketing campaigns.
- Track, analyse, and report on the performance of marketing campaigns, using insights to optimize future events.
- Utilize digital marketing tools and platforms to enhance event promotion.
- Handling leads generated through various marketing channels.
- Collaborating with various internal stakeholders globally to ensure marketing KPIs per event are reached.
- Close cooperation with global sales offices to convert leads into customers.
- Day-to-day running of the corporate database through the CRM.
Qualifications
- EU passport-holder only.
- English speaker (C1 level).
- 2-3 years of marketing experience in a corporate environment.
- Bachelor’s degree and experience in Business Administration or Marketing is preferable.
- Experience in using databases and Email campaign software would be considered an advantage.
- Attention to detail, exceptional communication and writing skills.
- Ability to multitask and manage time effectively.
- Must be a team player and determined to achieve personal business targets.
Compensation & Benefits
- We are a dynamic and experienced international team. We’ll coach you so you make an impact.
- You’ll gain experience, you’ll learn how to identify the right prospects, to collaborate, to partner, and in that process to build your own opportunities.
- We offer a competitive remuneration package. You’ll be earning a base salary + bonuses structure plan.
- 21 annual leave days, including office closure between Christmas and New Year’s Day.
- Great office location, in the heart of Nicosia.
- Team Building activities.
We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.
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