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Marketing Specialist
Limassol, Cyprus•On-site
Full-time
Join FxPro: a leading international fintech company. Be a part of our expanding international team, with offices in Limassol, London, Monaco, Nassau, and Dubai. FxPro boasts a diverse workforce of over 400 employees representing 22 nationalities, making it an exciting and dynamic workplace. At FxPro, we see each team member as an integral part of our success story.
We are looking for a motivated and data-driven Marketing Specialist to join our team. This role involves planning, executing, and measuring various marketing campaigns, analyzing customer data, and providing insights to drive marketing effectiveness and customer engagement.
Responsibilities
- Develop and execute CRM strategies to improve customer acquisition, retention, and engagement
- Plan, create, and execute multi-channel marketing campaigns to target specific customer segments
- Analyse customer data and marketing metrics to derive actionable insights and trends
- Work closely with the business development, product, and customer service teams to align marketing activities with business goals
- Communicate insights and recommendations to stakeholders to enhance marketing strategies
- Identify opportunities for process improvement and implement best practices in marketing
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 2+ years of experience in marketing, preferably in digital marketing
- Proven track record of planning and executing successful multi-channel marketing campaigns
- Experience with CRM tools, marketing automation, and data analytics platforms
- Strong understanding of customer acquisition, retention, and engagement strategies
- Proficient in analysing customer data and marketing metrics to drive actionable insights
- Familiarity with marketing tools such as Google Analytics, or similar platforms
- Excellent communication and presentation skills, with the ability to convey insights to stakeholders
- Knowledge of best practices in email marketing, paid advertising, and social media marketing
Our benefits
- Competitive compensation package
- Hybrid work schedule
- Medical and life insurance
- Provident fund
- In-house gym with a personal trainer
- Company discount card for various products & services
- 50% discount on language courses with a tutor
- 21 days of annual leave and 10 days of sick leave annually
- Shuttle bus service from Limassol