Head of App User Acquisition

Join FxPro: a leading international fintech company. Be a part of our expanding international team, with offices in Limassol, London, Monaco, Nassau, and Dubai. FxPro boasts a diverse workforce of over 400 employees representing 22 nationalities, making it an exciting and dynamic workplace. At FxPro, we see each team member as an integral part of our success story.

As a a Head of App User Acquisition, you will be responsible for managing a team, launch and optimise of Google UAC/ACe, Apple Search Ads, AdNetworks and other app tests.

Responsibilities

• Manage a team of PPC specialists
• Develop and execute user acquisition strategies to drive growth and increase app installs
• Create and manage user acquisition campaigns across various channels
• Analyze and optimize user acquisition campaigns to improve performance and maximize return on investment (ROI)
• Identify and explore new channels and partnerships for user acquisition, including app store optimization (ASO), partnerships with influencers, and strategic collaborations
  
• Provide ongoing actionable insights into campaigns performance
• Generate ideas of new sources’ tests, A/B tests, existing campaigns’ optimisation
• Research the latest paid media trends
  

Requirements

• 3+ years of experience in a similar position
• Excellent command of the English language. Knowledge of Russian is considered an advantage
  
• In-depth knowledge of mobile app user acquisition channels, strategies, and best practices
• Experience with user acquisition tools and platforms, such as Google UAC/ACe, Apple Search Ads, Splitmetrics (optional), Appsflyer, Firebase (optional), AdNetworks (InMobi, MobyOung, etc) and DataStudio (optional)
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners
• Strong leadership skills with the ability to motivate and mentor a team of user acquisition professionals

Our Benefits

• Excellent compensation package
  
• Medical and life insurance
• Provident fund
• In-house gym with a personal trainer
• Free daily lunch catering, snacks, and beverages
• Company discount card for various products & services
• 50% discount on language courses with a tutor
• 21 days of annual leave and 10 days of sick leave annually
• Shuttle bus service from Limassol
  
• Birthday certificate program
• Relocation bonus and visa/work permit support